Thursday, September 3, 2009

Review: The Essential Guide to Mystery Shopping

PamInCa recently emailed me to let me know that she had published a book on mystery shopping called The Essential Guide to Mystery Shopping and asked me to review a copy of it. I'm so excited about this book and couldn't wait to share it with my readers. The Essential Guide to Mystery Shopping is great for those of you who are new to mystery shopping. The book is divided into chapters, such as "What tools do I need" and "New Shopper Support among others. PamInCa (a pseudonym to maintain her anonymity) writes in a very clear and easy to understand manner, explaining how to get started and what equipment you need.

There is a very large list at the end of the book of mystery shopping companies to sign up with (with live links in the ebook format) as well as commentary from schedulers from several large companies about what they look for in shoppers and what not to do. Even though I have been mystery shopping for well over a year now, I still found this book to be helpful and I learned new things from it.

Pam is a seasoned mystery shopping professional with years of experience. Pam's tips about scheduling shops and setting up your own shopping calendar have inspired me to become more organized and methodical with my shopping. Every mystery shopper can benefit from this helpful book. You can order the book in ebook form or paperback form.
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