Thursday, October 15, 2009

Stonyfield Rewards

I love manufacturers that reward customer loyalty. I think it's important, especially in today's economy, for manufacturer's to do things to keep their customer base interested in their products. And here comes Stonyfield with 2 great programs/partnerships that will benefit their customers greatly!

LeapFrog Partnership
The YoBaby-LeapFrog promotion begins in October, when consumers can buy any four YoBaby Yogurt products - Multipacks, YoBaby Drinkable Yogurts, or the new 3-in-1 YoBaby Meals – and enter product codes online to receive a FREE Tag Junior ABC Animal Orchestra book. The promotion continues through December, consumers can find all the details on specially-marked packages or at Like the Tag Reading System for older kids, Tag Junior uses a Pal – a handheld pen with a small, sophisticated infrared camera that recognizes or “reads” letters, words and symbols printed on the page. The Pal allows children to hear each page read aloud, hear fun sound effects embedded in the pictures, and listen to music.

FYI - if you register at Stonyfield, you'll be able to print a coupon for $1 off a YoBaby meal. These are priced at just $1 at Walmarts so the yogurt will be free and you'll be on your way to getting the free book!

Stony Rewards
Stonyfield is now offering consumers the chance to earn special freebies as part of a unique loyalty program. From free yogurt to carbon offsets, the rewards possible through the myStonyfield Rewards Program “show this isn’t your typical loyalty program,” says Stonyfield President and CE-Yo Gary Hirshberg. The process begins by consumers looking for reward codes on Stonyfield yogurt products, and then signing up on-line for a myStonyfield Rewards account at Once registered, consumers enter the lid codes in an online account, save up points, and redeem them for rewards that will be shipped free.
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